EXPERIENTIAL MARKETING

Want to learn what the general public think about a product you are launching, or looking to get your brand noticed? We have worked alongside brands to deliver bespoke experiential marketing campaigns.

We are able to deliver multi-day and multi-venue services, offering tailored solutions dependant on your product or marketing goal. We are able to set up in the trickiest of locations to the grandest of exhibition halls and shopping centres. Engaging customers with exciting products that allow a brand’s team to interact and deliver or attain the information they need to.

For example, in partnership with Colgate’s new sensitive toothpaste, we were involved in a multi-venue campaign, run over several long weekends during the course of 2014 and again in 2016. Different flavours of ice cream were produced fresh on site throughout the day including the ‘world’s most sensitising ice cream’. In total over 40,000 ice creams and product demonstrations were given during the life of the two campaigns, which was highly successful for customer engagement and a lot of fun.

Case Studies

Colgate

The Colgate Challenge 2014 / 2016

A multi venue campaign run over several long weekends during the course of 2014 and 2016. Six flavoured ice creams were produced fresh on site throughout the day, including the ‘worlds most sensitising ice cream’.

In total over 40,000 one to one demonstrations we given in return for an ice cream treat, which also proved the product’s claims. Colgate achieved a record number of surveys from real customers during the life of the campaign, which was highly successful for marketing strategy, brand promotion and customer engagement.

Over 3000 flavour combinations every day

Create Your Extraordinary – Ice-Cream created before your eyes

Magical
Ice Cream
At 100MPH*
*mixes per hour

Skoda Yeti

Shopping Centre Experiential Marketing 2014

Working from a snow-covered log cabin we created a bespoke sorbet offering, teaming up with Create Cocktails to offer a bespoke sorbet portion mixed and frozen in front of each customer.

Using our famous Whipsmiths machines we were able to produce 1,200 bespoke portions of frozen sorbets each day. To top it all off each customer had a choice of toppings from our self-service topping counter.

Over an 8 week period we toured the UK’s busiest shopping centres to promote the Skoda Yeti by giving away over 10,000 bespoke sorbets. A truly unique experiential offering.